Website and Social Media for Bicycle Manufacturers

How to become a known brand in the cargo bike industry!

How a website and a marketing strategy brought new customers and changed the perception of the brand in the German market.

Increased website traffic, 6x more requests, more visible and respect in the bike community

+130%

more engaged Followers on Instagram.

+650%

more requests in 6 months.

Pos 1

on Google for “lightweight cargo bike”.

Challenge

The local producing cargo bike manufacturer was struggling to get customers. They needed more and better paying clients to sell more bikes and become more attractive to skilled employees.

Deliverables

  • Brand & Marketing Strategy
  • Webflow Website
  • Custom Content Management System
  • Product Photography
  • Merchandise Design & Production
  • Brochure Design
  • Social Media Management
  • Influencer Strategy

Outcome

  • An increase of 650% in direct requests from customers
  • More shops want to become partners
  • +130% more highly engaged followers
  • Position 1 on Google for “lightweight Cargo Bike”

Simeon and his team have been an incredible asset to our business. They truly understand our values and go the extra mile to make sure that their work exceeds our expectations every single time.

What they do goes far beyond simple marketing. Their marketing materials are top-notch, and their advice on communicating with customers has led to increased sales and a better reputation for our company.

The Challenges of a bicycle company

In today's marketplace, it is more important than ever to have a strong online presence. This is especially true for small businesses that may not have the resources to invest in a comprehensive marketing campaign.

A good website, combined with an effective online marketing strategy, can make the difference between success and failure.

Velo Lab is a manufacturer of bicycles and cargo bikes in Bremen, Germany. Entrepreneurs Stathis Stasinopoulos and Jap Kellner learned this the hard way.

The website was outdated and difficult to navigate. A mix of German and English and poor photos left customers confused rather than encouraged. An online marketing strategy was non-existent.

The brand failed to differentiate itself from competitors.

The result was that they lost potential customers to larger and better-known competitors. Jap Kellner, one of the company's directors, turned to us for help.

New strategy for bike brand from Germany

Velo Lab has great products and could clearly position itself in the market, but lacks the time and expertise to represent the brand online.

At our first meeting, we showed the company what was possible with a well-designed website and effective online marketing. The task was to put the marketing on a solid footing and clearly articulate the benefits.

The website needed to offer the following:

  • Generate more customer inquiries
  • Modern and clear design
  • Clear communication of benefits and uniqueness of the bikes
  • Make the brand more attractive to dealers
  • Multilingual website
  • a stable and future-proof platform
  • Fewer queries about specifications and product differences

The website relaunch was accompanied by a photo shoot of the products in the studio, as well as a shoot and video shoot on location in Bremen.

A website for the cargo bike company that brings new customers

The redesigned website, built using Webflow as the platform, has provided numerous benefits for our client's customers.

The clear structure and high-quality images have made it easy for users to locate the bicycles they are interested in and provided them with sufficient information to make informed purchasing decisions.

The website's ease of navigation and access to contact options has also increased customer satisfaction and trust in the company.

Additionally, Webflow's built-in SEO features have helped improve the website's search engine rankings, making it easier for potential customers to find the company online.

Merchandise for Bicycle Companies

We came up with a variety of merchandise ideas and products that would help them stand out even more.

From apparel and accessories to coffee mugs and posters, these items and designs truly capture the essence of Velo Lab.

By providing consumers with creative merchandise options, we gave Velolab allies in building brand loyalty among their customers and fans.

Improved Buyers Experience

Delighted customers are more forgiving of mistakes, and they become brand ambassadors who enthusiastically recommend the brand to others.

This includes a personal touch, a handwritten card and a coupon for the Shop.

We also introduced a service portal with videos to simplify the service for traders and customers.

A look behind the scenes

Ready to increase your brand awareness and boost your customer base?

Contact us now to learn how we can help increase your customer base and boost your brand awareness. Let's work together to achieve the same impressive results as Velo Lab!